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FIREHAWK AS V2 Site
Whenever Firestone launched a new tire, they’d physically mail their dealers a ton of product information. Turns out, dealers hated this. Which isn’t great for sales.
Enter the Product Launch Hub, an all-digital approach that simplified the Product Marketing team’s go-to-market strategy. In its first year, the Hub saved our client $1M (plus a lot of trees), simplified dealers’ selling stories, and was nominated for a Bridgestone Group Award—the organization’s highest honor.
Role: CD, copy, concept development
Made with: Megan Woodard (UX design, concept development) and Alex Miracle (ACD, design).
Jack Daniel's
In addition to its world-famous whiskey, Jack Daniel's produces a yearly Civic Report touting Jack's many financial and social contributions throughout Tennessee. I hit the road with our team to conduct on-site interviews with everyone from the Mayor of Lynchburg to up-and-coming musicians, roll some barrels of whiskey through rickety old barns, and even served as photography PA.
Click on the images, and then zoom in, to enlarge the copy.
Role: Copy, interviews, PA
Made with: Sean Williams (Art, CD). Photography by David Bailey.