Read a Little
OUT OF HOME
/
SIGNAGE
/
SOCIAL
/
OUT OF HOME / SIGNAGE / SOCIAL /
BNA OOH
Non-stop flights to Florida for spring break. To London during Christmas. To just about anywhere with a functioning hangar and a Starbucks. Nashville’s international airport (aka BNA) was growing rapidly and wanted to emphasize its easy access to cities near and far. So we did just that in a year's long campaign that dotted the Nashville skyline and gave the brand a distinctive voice that carries on to this day.
Role: Copy
Made with: Noelle Grimes (AD). Creative Director, Sean Williams.
Juice Plus+
Juice Plus+ needed help celebrating 30 years of its groundbreaking supplements with a social campaign that would have people saying, “Wow, it looks like really good stuff goes into these products! Maybe if I start taking them, my gut health will improve, my skin will glow, and I’ll achieve immortality.” (Okay, maybe not the last one. For legal reasons.)
Role: CD, copy, concept development
Made with: Aaron Rayburn (ACD, Art), Kari Cottrell (Senior Designer) and Michael McGee (Assoc. Designer).
Vanderbilt Health
Vanderbilt Health had multiple service lines and one brand partnership they wanted to promote all at once. And they wanted to do it at Nashville’s international airport, BNA. How do you find the thread that links the creative with the media placement, while resonating with a diverse audience? Simple. You treat the work like a tourism campaign.
*Note: work was approved but never ran because of Covid.
Role: Concept, copy
Made with: Hart Armstrong (Senior AD).