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Winter Driving School
Bridgestone’s Product Marketing team asked us to help promote their Winter Driving School by capturing what it feels like to attend.
Tires. Mountains. Snow. Cowbell. This one's a bopper.
Role: CD, concept development
Made with: Alex Miracle (ACD, Art), Nick Waugh (DP, Editor) and Scott Brooks (Editor).
Red Bull Showrun Nashville
Bridgestone Moto asked us to "hype" partner-athlete Aaron Colton at the Red Bull Showrun Nashville. "Okay, cool, yes, we can do that," we said. And by the time the final cut was delivered we had a brand new Agency of Record client.
Role: CD
Made with: Alex Miracle (ACD, Art) and Nick Waugh (DP, Editor).
Oasis
Every so often, you get to make real art. This piece would go on to be a Highlighted Campaign on Ads of the World, win a Mosaic award from the American Advertising Federation, and help our client raise $150K, a sizable chunk of its yearly operating budget.
Role: Director, CD
Made with: Tatum Hanson (Copy), Amanda Bowring (Assoc. AD), Anne Morgan (ACD, Content), Kari Cottrell (Senior Designer), Sydney Johnson (CP, Design), Scott Brooks (Editor), Nick Waugh (DP) and Bby Dee (Talent).
Bridgestone Enthusiast Content
Tire enthusiasts spend countless hours watching long-form content on social platforms like YouTube.
Knowing that there was a real hunger in the market, we worked closely with Bridgestone’s Consumer Product Replacement team to develop a content strategy that would reach enthusiasts across several channels / social platforms and product lines.
The final result? A major investment from Bridgestone to make more pieces just like this.
These are the cutdowns—tap the links below for the full versions.
Role: Co-director, CD
Made with: Alex Miracle (ACD, Art, Co-director), Nick Waugh (DP, Editor), Scott Brooks (Editor), Nick Swift (DP, Editor), Mika Matinazad (DP).